Sitemap
Everything on the site, in one place.
A plain index of every page, grouped by what it is for. If you would rather hand this to a machine, there is an XML version at /sitemap_index.xml and a version written for language models at /llms.txt.
Every public pageGrouped by purposeKept in step with the site
Overview
The front door and how to get in touch.
- Home Technical SEO, web development and digital PR from one technical lead.
- Case studies Real problems, the diagnosis behind each, and what changed.
- Rates Published hourly rates and how time is logged.
- Find a service A filterable directory of every service and sector, by discipline, industry, platform and location.
- CV Background, working stack and standards, written to be checked rather than admired.
- Privacy notice What the site collects (a contact form, nothing else), who processes it, and how to have it removed.
- Clients outside the UK The real timezone overlap, invoicing in pounds, and where a local supplier is better.
- Contact Start a project or ask a question directly.
SEO services
Search work, from the whole-site view down to a single page.
- SEO services Every SEO service in one place, and where each one fits.
- Technical SEO services Indexation, schema, architecture and Core Web Vitals, with the fixes built.
- On-page SEO Titles, structure, internal links and content that earn the ranking once the crawl is clean.
- AI SEO Getting cited by AI search, without the guarantees nobody can keep.
- LLM SEO Being the source a language model quotes, also sold as AI search optimisation.
- Programmatic SEO Data-driven pages at scale that actually index, not a template of swapped place names.
- International SEO Hreflang, country and language structure, and multi-region migrations.
- SaaS SEO SEO for software companies, where the buyer and the free-tier user differ.
- B2B SEO SEO for long sales-cycle B2B, built around pipeline rather than raw traffic.
- Local SEO Map pack and local rankings for a business that sells to one area.
- Travel SEO Guide sites, hotels and directories, where taxonomy and images decide it.
- Healthcare SEO Clinics and medical sites, where Google checks the author first.
- Dental SEO Practices and groups, where the map pack decides more than the blog.
- Automotive SEO Dealerships, where the inventory changes faster than Google recrawls.
- Real estate SEO Estate agents, where the listings are borrowed and the areas are yours.
- Ecommerce SEO Category and product-page SEO for stores that have plateaued.
- Shopify SEO The Shopify-specific version: themes, apps and the platform's URL quirks.
- SEO migration Replatforms, redesigns and domain moves done without losing rankings.
Links, PR and audits
Authority, and finding out what is actually wrong.
- Link building Earned links through digital PR and manual outreach, plus backlink audits.
- Digital PR Coverage and links earned with stories and data, not guest-post spam.
- SEO audit Technical, content and links assessed in one prioritised pass.
- Technical SEO audit A deep technical diagnosis: crawling, indexation, schema, rendering and speed.
- Penalty recovery Recovering from a manual action or a toxic link profile.
- Small business SEO Senior hours against a finite budget, or an honest no.
- Financial services SEO Regulated firms, where authority has to be provable.
- White label SEO Technical work under your brand, at the same published rate.
- Enterprise SEO Large sites, where the template is the page.
- Law firm SEO Solicitors, where the named person is the ranking signal.
- SEO copywriting Pages that answer the question and then stop.
- Organic SEO services Earned at every layer, including the links.
- UK SEO agency Remote, UK hours, published rates, and no office pretended into existence.
- London SEO A remote practice with real London clients and no London office.
- SEO Leeds The least defended major city in England, on measured difficulty.
- SEO Birmingham One contested head term, four service variants nobody defended.
- SEO Liverpool No dominant incumbent, which is the whole opportunity.
- SEO Milton Keynes The largest undefended city term measured, in a town that mostly sells elsewhere.
- SEO Brighton One of the densest agency cities in the UK, and every city term still sits at zero.
- SEO Glasgow Consultants own their titles, nobody owns the city term.
- SEO Edinburgh The most seasonal search market in the UK, planned too late.
- SEO Manchester The one city page that argues the market is genuinely hard.
- SEO Sheffield Every main term at difficulty zero, which is the softest measured anywhere.
- SEO Nottingham One defended term, three beside it that nobody is defending.
- SEO Leicester The buying terms are cheaper than the browsing term, which is backwards.
- SEO Newcastle The one city where buyers search for an agency more than for the city.
- SEO Surrey A county has no map pack centroid, which changes the whole job.
- Generative engine optimisation GEO and AEO, minus the pretence that it is a new discipline.
- UK SEO difficulty index Original data: 38 UK local markets measured on one day, free to cite.
- UK SEO statistics Every figure measured here, dated, and free to cite. Deliberately short.
- Client feedback Every quote we have permission to publish, verbatim and anonymised by sector.
- Link spam log Original data: 130 unsolicited spam domains hit a new site in six days.
- Press and brand assets Correct name, boilerplate, logo files and colours. Not a link exchange.
- Build roadmap An open build log for this domain: live, in progress and next.
- Construction SEO Long lead cycles, two buyers, and galleries that do not load.
- Insurance SEO The head terms belong to comparison sites. The rest does not.
- SEO for accountants Seasonal work planned six months early, and specialism over generic services.
- Plumber and trades SEO Decided in three map results, on a phone, in under a minute.
- Restaurant SEO Taking your own name back from the delivery apps.
- SEO for architects Nobody searches for the name you gave the project.
- Manufacturing SEO Buyers search part numbers and the catalogue is a PDF.
- Recruitment SEO Your inventory expires, and that is the whole technical problem.
- Adult SEO and directory builds Fourteen years in the sector, and directories built from scratch.
- Accessibility audit WCAG 2.2 AA, tested with a keyboard and a screen reader rather than only scanned.
- Conversion rate optimisation More from the traffic you already have, tested rather than guessed.
- Online reputation management The brand SERP done honestly, with the unlawful parts of the industry declined up front.
- SEO consultant Strategy and direction when you need more than a task list.
Build and WordPress
Design, development and keeping a site fast and safe.
- Web development and design Web development services for sites that have to rank as well as look right, including ecommerce and Shopify.
- WordPress development Custom themes, plugins and PHP, built properly the first time.
- Website redesign A rebuild that keeps the rankings while the look changes.
- Custom software and web apps Custom software and bespoke web development when no plugin does the job.
- WordPress SEO consulting The WordPress-specific SEO problems generic consultants miss.
- WordPress speed optimisation Caching, images and Core Web Vitals, measured on real field data.
- Maintenance and support Tested updates, security and monitoring by the people who know the site.
- SERP preview and meta description length checker A SERP preview measured in pixels, because that is how Google truncates.
- Hreflang generator (free tool) Builds a complete reciprocal hreflang set, in your browser.
- Free tools All four free tools in one place. No accounts, no email, nothing uploaded.
- llms.txt and llms-full.txt generator (free tool) Builds both files in your browser, and is honest that nobody has confirmed reading them.
- robots.txt generator (free tool) Presets for WordPress, Shopify, staging and AI crawlers, and a warning before you break it.
- Schema markup generator (free tool) Builds valid JSON-LD for six common types, in your browser.
Guides
Long write-ups from problems solved on live sites.
- Guides index Write-ups of real problems diagnosed and fixed on live sites.
- Every Search Console index status, explained A hub decoding the Page Indexing report: which statuses are fine, which hide a problem.
- A strong domain ranking for nothing A DR-72 domain ranking for nothing, and why links were not the answer.
- Migrate without losing rankings The redirect map, continuity checks and monitoring that protect a migration.
- Discovered, currently not indexed Google found the URL and chose not to fetch it. That is the whole status.
- Crawled, currently not indexed Why Google reads a page and then declines to index it.
- Duplicate without user-selected canonical Google found duplicates, you declared no canonical, so Google chose.
- How to check whether AI assistants recommend your business Prompt sampling you can run yourself in an hour, limits included.
- Soft 404 errors A page returning 200 while looking empty to Google.
- Alternate page with proper canonical tag The Search Console status that is usually Google working correctly.
- Stopping a wp-login brute force at the Cloudflare edge A login page absorbing 46% of origin requests at 21,626 hits a day.
- Why your WordPress cache will not clear The four places a WordPress cache fails to clear.
Blog
Shorter, opinionated takes on search.
- Common SEO myths, debunked The hub tying together every SEO myth we have taken apart, grouped by where they do most damage.
- Traffic is not the goal A means, not an end, and more of the wrong traffic costs money while flattering the report.
- The Google sandbox is a myth, but new sites wait Not a penalty box on a timer, but the ordinary absence of signals plus time.
- Keyword density is not a thing No magic percentage; Google does not count words, and chasing a ratio makes writing worse.
- You do not need to submit your site to Google Google finds sites by following links, not by waiting for a submission.
- Nofollow links still have value A hint now, not a firewall, and a link was never only about passing authority.
- Bounce rate is not a ranking factor An analytics metric Google does not read, and one number with five meanings.
- Duplicate content is not a penalty There is no duplicate content penalty. Google picks one URL and sets the rest aside.
- You are not being penalised, you are being outranked A real penalty is rare and shows in Search Console. Most drops are something else.
- Meta descriptions do not affect rankings Not a ranking factor, and Google rewrites most of them anyway.
- You do not need a blog post for every keyword A page per keyword splits your own authority. One strong page beats five thin ones.
- The disavow file is a loaded gun Google already ignores most spam links. Routine disavowing demotes links that were helping.
- Core Web Vitals are a tiebreaker A real ranking signal and a small one. It settles close calls, not weak pages.
- Most SEO audits are a crawl export A 200-page report that lists everything a crawler found is a data dump, not an audit.
- AI Overviews are not a traffic apocalypse They change which queries send clicks, not whether search sends clicks.
- Domain Rating is a scoreboard, not a strategy An Ahrefs metric, not a Google ranking factor. A useful proxy and a terrible target.
- Blog index Shorter, opinionated takes on technical SEO and search.
- Page with redirect is not an error The status means the URL redirects. That is what redirects do.
- Robots.txt does not stop indexing Blocking a page removes the ability to read it, not the ability to list it.
- Your ranking is not a single number Results vary by location, device and history. A tracker reports one sample, not your position.
- Google rewrites your title tags too The title tag is a strong suggestion, not the headline shown in results.
- Alt text is not a keyword slot It replaces the image for someone who cannot see it. Stuffing it is named as spam.
- Exact-match domains are not a shortcut Targeted since 2012, and keywords in a URL are a very small factor.
- Social signals are not a ranking factor Shares are not counted and the links are nofollow. The value runs a different route.
- You can have more than one H1 Google has said multiple H1s are fine. The rule is an audit convention, not a requirement.
- Crawl budget is probably not your problem Most sites never need to think about it. What the real cause usually is.
- Publishing frequency is not a ranking factor No bonus for posting twice a week. Freshness belongs to the query, not the publisher.
- LSI keywords are not a thing Google has said it does not use LSI. The instinct underneath is fine, the mechanism is invented.
- A 301 redirect does not lose 15% of your link equity Google confirmed no PageRank is lost through a 30x. The destination is the risk.
- 404 errors do not hurt your rankings A correct answer for something that is gone. The count is never the signal.
- Domain age is not a ranking factor Old domains do rank better, and age is not the cause. It is a proxy for accumulation.
- Word count is not a ranking factor No minimum length. The correlation is real and length is not what causes it.
- An XML sitemap does not get your pages indexed It tells Google which URLs exist. It cannot ask for indexing, or grant it.
- Google does not penalise AI content No authorship penalty and no detector. Worthless content at scale is the actual target.
- Schema markup is not a ranking factor It buys eligibility for a richer result and a legible entity, not a position.
- Why we stopped adding FAQPage schema Why FAQPage markup earns most sites nothing since 2023.
- Technical SEO in 2026, in priority order Four questions in strict sequence, not a flat checklist of ninety items with no order to them.
- The structured data types that change your listing Hundreds of schema.org types exist and about seven change how your result looks.
- Mobile speed on WordPress is four problems The same four causes in the same order, and stacking optimisation plugins makes it worse.
- Best WordPress SEO plugins for 2026, compared All of them output the same tags. The differences are real and they are not differences in SEO.
- Five custom tools worth building for SEO and UX Tools you build on your own site, not software to subscribe to, with the failure rate stated.
- How to improve Core Web Vitals in 2026 The three metrics broken into their parts, the fixes that move them, and when to stop.
Machine-readable
For crawlers and models.
Search engines should use the XML sitemaps at /sitemap_index.xml, which split the site into pages, guides and blog and carry a real last-modified date per URL.
Language models are welcome to the index at /llms.txt, or the fuller version with a paragraph of context per page at /llms-full.txt. There is a browsable version of the same at /llms/.
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