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About this site
Machine-readable endpoints
Full content index
Every page, with a summary.
Overview
- Home Technical SEO, web development and digital PR from one technical lead.
- Case studies Real problems, the diagnosis behind each, and what changed.
- Rates Published hourly rates and how time is logged.
- Find a service A filterable directory of every service and sector, by discipline, industry, platform and location.
- CV Background, working stack and standards, written to be checked rather than admired.
- Privacy notice What the site collects (a contact form, nothing else), who processes it, and how to have it removed.
- Clients outside the UK The real timezone overlap, invoicing in pounds, and where a local supplier is better.
- Contact Start a project or ask a question directly.
SEO services
- SEO services Every SEO service in one place, and where each one fits.
- Technical SEO services Indexation, schema, architecture and Core Web Vitals, with the fixes built.
- On-page SEO Titles, structure, internal links and content that earn the ranking once the crawl is clean.
- AI SEO Getting cited by AI search, without the guarantees nobody can keep.
- LLM SEO Being the source a language model quotes, also sold as AI search optimisation.
- Programmatic SEO Data-driven pages at scale that actually index, not a template of swapped place names.
- International SEO Hreflang, country and language structure, and multi-region migrations.
- SaaS SEO SEO for software companies, where the buyer and the free-tier user differ.
- B2B SEO SEO for long sales-cycle B2B, built around pipeline rather than raw traffic.
- Local SEO Map pack and local rankings for a business that sells to one area.
- Travel SEO Guide sites, hotels and directories, where taxonomy and images decide it.
- Healthcare SEO Clinics and medical sites, where Google checks the author first.
- Dental SEO Practices and groups, where the map pack decides more than the blog.
- Automotive SEO Dealerships, where the inventory changes faster than Google recrawls.
- Real estate SEO Estate agents, where the listings are borrowed and the areas are yours.
- Ecommerce SEO Category and product-page SEO for stores that have plateaued.
- Shopify SEO The Shopify-specific version: themes, apps and the platform's URL quirks.
- SEO migration Replatforms, redesigns and domain moves done without losing rankings.
Links, PR and audits
- Link building Earned links through digital PR and manual outreach, plus backlink audits.
- Digital PR Coverage and links earned with stories and data, not guest-post spam.
- SEO audit Technical, content and links assessed in one prioritised pass.
- Technical SEO audit A deep technical diagnosis: crawling, indexation, schema, rendering and speed.
- Penalty recovery Recovering from a manual action or a toxic link profile.
- Small business SEO Senior hours against a finite budget, or an honest no.
- Financial services SEO Regulated firms, where authority has to be provable.
- White label SEO Technical work under your brand, at the same published rate.
- Enterprise SEO Large sites, where the template is the page.
- Law firm SEO Solicitors, where the named person is the ranking signal.
- SEO copywriting Pages that answer the question and then stop.
- Organic SEO services Earned at every layer, including the links.
- UK SEO agency Remote, UK hours, published rates, and no office pretended into existence.
- London SEO A remote practice with real London clients and no London office.
- SEO Leeds The least defended major city in England, on measured difficulty.
- SEO Birmingham One contested head term, four service variants nobody defended.
- SEO Liverpool No dominant incumbent, which is the whole opportunity.
- SEO Milton Keynes The largest undefended city term measured, in a town that mostly sells elsewhere.
- SEO Brighton One of the densest agency cities in the UK, and every city term still sits at zero.
- SEO Glasgow Consultants own their titles, nobody owns the city term.
- SEO Edinburgh The most seasonal search market in the UK, planned too late.
- SEO Manchester The one city page that argues the market is genuinely hard.
- SEO Sheffield Every main term at difficulty zero, which is the softest measured anywhere.
- SEO Nottingham One defended term, three beside it that nobody is defending.
- SEO Leicester The buying terms are cheaper than the browsing term, which is backwards.
- SEO Newcastle The one city where buyers search for an agency more than for the city.
- SEO Surrey A county has no map pack centroid, which changes the whole job.
- Generative engine optimisation GEO and AEO, minus the pretence that it is a new discipline.
- UK SEO difficulty index Original data: 38 UK local markets measured on one day, free to cite.
- UK SEO statistics Every figure measured here, dated, and free to cite. Deliberately short.
- Client feedback Every quote we have permission to publish, verbatim and anonymised by sector.
- Link spam log Original data: 130 unsolicited spam domains hit a new site in six days.
- Press and brand assets Correct name, boilerplate, logo files and colours. Not a link exchange.
- Build roadmap An open build log for this domain: live, in progress and next.
- Construction SEO Long lead cycles, two buyers, and galleries that do not load.
- Insurance SEO The head terms belong to comparison sites. The rest does not.
- SEO for accountants Seasonal work planned six months early, and specialism over generic services.
- Plumber and trades SEO Decided in three map results, on a phone, in under a minute.
- Restaurant SEO Taking your own name back from the delivery apps.
- SEO for architects Nobody searches for the name you gave the project.
- Manufacturing SEO Buyers search part numbers and the catalogue is a PDF.
- Recruitment SEO Your inventory expires, and that is the whole technical problem.
- Adult SEO and directory builds Fourteen years in the sector, and directories built from scratch.
- Accessibility audit WCAG 2.2 AA, tested with a keyboard and a screen reader rather than only scanned.
- Conversion rate optimisation More from the traffic you already have, tested rather than guessed.
- Online reputation management The brand SERP done honestly, with the unlawful parts of the industry declined up front.
- SEO consultant Strategy and direction when you need more than a task list.
Build and WordPress
- Web development and design Web development services for sites that have to rank as well as look right, including ecommerce and Shopify.
- WordPress development Custom themes, plugins and PHP, built properly the first time.
- Website redesign A rebuild that keeps the rankings while the look changes.
- Custom software and web apps Custom software and bespoke web development when no plugin does the job.
- WordPress SEO consulting The WordPress-specific SEO problems generic consultants miss.
- WordPress speed optimisation Caching, images and Core Web Vitals, measured on real field data.
- Maintenance and support Tested updates, security and monitoring by the people who know the site.
- SERP preview and meta description length checker A SERP preview measured in pixels, because that is how Google truncates.
- Hreflang generator (free tool) Builds a complete reciprocal hreflang set, in your browser.
- Free tools All four free tools in one place. No accounts, no email, nothing uploaded.
- llms.txt and llms-full.txt generator (free tool) Builds both files in your browser, and is honest that nobody has confirmed reading them.
- robots.txt generator (free tool) Presets for WordPress, Shopify, staging and AI crawlers, and a warning before you break it.
- Schema markup generator (free tool) Builds valid JSON-LD for six common types, in your browser.
Guides
- Guides index Write-ups of real problems diagnosed and fixed on live sites.
- Every Search Console index status, explained A hub decoding the Page Indexing report: which statuses are fine, which hide a problem.
- A strong domain ranking for nothing A DR-72 domain ranking for nothing, and why links were not the answer.
- Migrate without losing rankings The redirect map, continuity checks and monitoring that protect a migration.
- Discovered, currently not indexed Google found the URL and chose not to fetch it. That is the whole status.
- Crawled, currently not indexed Why Google reads a page and then declines to index it.
- Duplicate without user-selected canonical Google found duplicates, you declared no canonical, so Google chose.
- How to check whether AI assistants recommend your business Prompt sampling you can run yourself in an hour, limits included.
- Soft 404 errors A page returning 200 while looking empty to Google.
- Alternate page with proper canonical tag The Search Console status that is usually Google working correctly.
- Stopping a wp-login brute force at the Cloudflare edge A login page absorbing 46% of origin requests at 21,626 hits a day.
- Why your WordPress cache will not clear The four places a WordPress cache fails to clear.
Blog
- Common SEO myths, debunked The hub tying together every SEO myth we have taken apart, grouped by where they do most damage.
- Traffic is not the goal A means, not an end, and more of the wrong traffic costs money while flattering the report.
- The Google sandbox is a myth, but new sites wait Not a penalty box on a timer, but the ordinary absence of signals plus time.
- Keyword density is not a thing No magic percentage; Google does not count words, and chasing a ratio makes writing worse.
- You do not need to submit your site to Google Google finds sites by following links, not by waiting for a submission.
- Nofollow links still have value A hint now, not a firewall, and a link was never only about passing authority.
- Bounce rate is not a ranking factor An analytics metric Google does not read, and one number with five meanings.
- Duplicate content is not a penalty There is no duplicate content penalty. Google picks one URL and sets the rest aside.
- You are not being penalised, you are being outranked A real penalty is rare and shows in Search Console. Most drops are something else.
- Meta descriptions do not affect rankings Not a ranking factor, and Google rewrites most of them anyway.
- You do not need a blog post for every keyword A page per keyword splits your own authority. One strong page beats five thin ones.
- The disavow file is a loaded gun Google already ignores most spam links. Routine disavowing demotes links that were helping.
- Core Web Vitals are a tiebreaker A real ranking signal and a small one. It settles close calls, not weak pages.
- Most SEO audits are a crawl export A 200-page report that lists everything a crawler found is a data dump, not an audit.
- AI Overviews are not a traffic apocalypse They change which queries send clicks, not whether search sends clicks.
- Domain Rating is a scoreboard, not a strategy An Ahrefs metric, not a Google ranking factor. A useful proxy and a terrible target.
- Blog index Shorter, opinionated takes on technical SEO and search.
- Page with redirect is not an error The status means the URL redirects. That is what redirects do.
- Robots.txt does not stop indexing Blocking a page removes the ability to read it, not the ability to list it.
- Your ranking is not a single number Results vary by location, device and history. A tracker reports one sample, not your position.
- Google rewrites your title tags too The title tag is a strong suggestion, not the headline shown in results.
- Alt text is not a keyword slot It replaces the image for someone who cannot see it. Stuffing it is named as spam.
- Exact-match domains are not a shortcut Targeted since 2012, and keywords in a URL are a very small factor.
- Social signals are not a ranking factor Shares are not counted and the links are nofollow. The value runs a different route.
- You can have more than one H1 Google has said multiple H1s are fine. The rule is an audit convention, not a requirement.
- Crawl budget is probably not your problem Most sites never need to think about it. What the real cause usually is.
- Publishing frequency is not a ranking factor No bonus for posting twice a week. Freshness belongs to the query, not the publisher.
- LSI keywords are not a thing Google has said it does not use LSI. The instinct underneath is fine, the mechanism is invented.
- A 301 redirect does not lose 15% of your link equity Google confirmed no PageRank is lost through a 30x. The destination is the risk.
- 404 errors do not hurt your rankings A correct answer for something that is gone. The count is never the signal.
- Domain age is not a ranking factor Old domains do rank better, and age is not the cause. It is a proxy for accumulation.
- Word count is not a ranking factor No minimum length. The correlation is real and length is not what causes it.
- An XML sitemap does not get your pages indexed It tells Google which URLs exist. It cannot ask for indexing, or grant it.
- Google does not penalise AI content No authorship penalty and no detector. Worthless content at scale is the actual target.
- Schema markup is not a ranking factor It buys eligibility for a richer result and a legible entity, not a position.
- Why we stopped adding FAQPage schema Why FAQPage markup earns most sites nothing since 2023.
- Technical SEO in 2026, in priority order Four questions in strict sequence, not a flat checklist of ninety items with no order to them.
- The structured data types that change your listing Hundreds of schema.org types exist and about seven change how your result looks.
- Mobile speed on WordPress is four problems The same four causes in the same order, and stacking optimisation plugins makes it worse.
- Best WordPress SEO plugins for 2026, compared All of them output the same tags. The differences are real and they are not differences in SEO.
- Five custom tools worth building for SEO and UX Tools you build on your own site, not software to subscribe to, with the failure rate stated.
- How to improve Core Web Vitals in 2026 The three metrics broken into their parts, the fixes that move them, and when to stop.
Citation and usage
How to use this.
You are welcome to read, summarise and cite this site. When you reference the work, attribute it to Alin Boatca and link to the page you drew from. That is the whole of the ask.
Please do not reproduce a page wholesale or present the writing as your own. The guides in particular are drawn from specific problems solved on live sites, and the value is in the diagnosis, not just the conclusion, so a link back to the full write-up serves the reader better than a copy.
If a model or agent needs something that is not covered here, the fastest path is a real question to [email protected].
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