White label SEO
White label SEO, for when the technical layer is the bit you outsource.
Agencies and web studios that sell SEO but do not want a full time technical specialist on payroll. The work arrives under your brand, in your format, at the same published rate we charge anyone else. Your client never hears our name unless you decide otherwise.
Straight answer
Most white label SEO fails at the handover, not the work.
The technical findings are usually fine. What breaks the arrangement is that they arrive in a form the agency cannot pass on, so the account manager is left translating something they do not fully understand in front of a client who is paying to feel confident.
What usually goes wrong
- Findings written for a developer, handed to an account manager
- A tool export presented as an audit
- Recommendations with no priority, so everything looks urgent
- No answer to "what happens if we do not do this"
- Reports full of activity that changed nothing
- Turnaround that slips and leaves you to explain it
What you get instead
- Findings written to be forwarded, not decoded
- A ranked list with the cost and risk of each item
- The honest "leave this alone" items marked as such
- Straight answers to client questions, in plain language
- An open ledger, including hours that went nowhere
- Your template, your tone, your logo
Said plainly
We are not trying to become your client's agency. We have no sales team, no account management layer and no interest in owning the relationship, which is exactly why this arrangement works. What we will not do is help you sell something we think is wrong, so if a client is being sold twelve blog posts a month when the site is not indexing properly, you will hear that from us first rather than from them later.
Scope
What agencies usually hand over.
The pattern is nearly always the same: you keep strategy, content and the relationship, we take the layer underneath that needs a specialist.
Technical audits
A real audit rather than a crawl export, delivered in your template, ranked by what it is costing the client rather than by severity colour.
Diagnosis you cannot reproduce
The pages that will not index, the traffic that fell after a release, the cache that will not clear. The problems that eat a week of an account manager's time.
Migrations
Redirect mapping, staging checks and the post launch watch. The single highest risk thing an agency can be holding when it goes wrong.
Schema and structured data
Entity modelling that validates and survives a template change, rather than a plugin emitting whatever it emits.
Core Web Vitals
Field data rather than lab scores, with the fix implemented in the theme where you have access, or specified precisely where you do not.
Build work
Custom PHP, theme work and bespoke tooling when the client needs something no plugin does and you have nobody free to build it.
Cost
What it costs.
The same rate card as everyone else. There is no reseller price and no volume discount, because a different number for you would mean the published one was not real.
By the hour
£95/hour
Blended rate, four hour minimum. The usual shape for ad hoc diagnosis and one off problems you cannot resolve in house.
Retained capacity
From £380/month
A set block of hours reserved each month across your client base, so you can commit to turnaround times before you know what is coming.
Fixed scope projects
Scoped
Audits, migrations and builds quoted as a piece of work, so you can price it to your client with a margin you control.
What you charge your client is entirely your business and we have no view on it.
FAQ
Questions clients actually ask
Do you provide a white label SEO audit tool?
No, and it is worth being clear about the difference. A white label SEO audit tool generates a branded report from an automated crawl. What we provide is the audit itself, done by a person, delivered in your template.
If what you need is a branded PDF to send a prospect, a tool is cheaper and faster and we would say so. If what you need is somebody to work out why the pages are not indexing, no tool does that, which is usually why the conversation reaches us.
Will you ever contact our client directly?
Not unless you ask us to and set it up. The default is that you own the relationship completely: we report to you, in your format, and your client never hears our name. Where it helps, we will join a call as a member of your team, but that is your call to make and not ours.
What does white label SEO actually cost?
The same £95 blended hourly rate as any other client, and the same four hour minimum. There is no agency markup and no separate reseller price list.
What tends to differ is how far the hours go. Agencies usually want the technical layer under their own strategy with less client facing time, so more of each hour lands on the work itself rather than on managing the relationship.
Can you work inside our process and tools?
Yes. Tickets in your system, findings in your template, and deliverables that look like they came from your team because as far as your client is concerned they did. We would rather fit your process than ask you to adopt ours.
What we will not do is produce a monthly report full of activity that did not change anything, because you will end up defending it.
What if the client asks a question we cannot answer?
You send it to us and you get a straight technical answer you can pass on in your own words. Most agencies outsourcing technical work get stuck exactly here, relaying a question to somebody who answers in jargon and leaves them looking less capable in front of their client.
We write the answer so it can be forwarded, not decoded.
Do you sign a non-compete or an NDA?
An NDA, yes, routinely. A blanket non-compete across an entire sector, no, because we cannot honestly promise never to work with another business in a category. What we do commit to is not approaching your clients and not using your client work as a named case study without your permission.
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Client problem you cannot resolve in house?
Describe it without naming them if you would rather. You get a straight answer on what is likely wrong, roughly what it takes, and whether this is worth outsourcing at all.