Local SEO, where the map pack decides more than the website does.

Yes, the profile and the citations. Categories, services, attributes and the details that feed prominence, plus name, address and phone consistency across the sources that actually carry weight, including cleaning up the historical mess left by a rebrand or a move.

Reviews come with a limit. We will build the process that asks real customers at the right moment and help you respond to what arrives. We will not generate reviews, incentivise them, or filter who gets asked based on how happy they look. That breaches Google's policies and it is the kind of shortcut that gets a profile suspended.

As a consultant, in the sense that decides whether it works: you deal directly with the person doing the profile work and writing the code, rather than with an account manager relaying it. There is no separate local SEO consultant rate and advice by the hour is a normal way to use this.

A frequent shape is a business that already has someone updating the profile and simply needs an hour to find out why the location pages are not indexing, or whether the map pack problem is the profile or the site. That is consulting, and it is often the cheapest useful thing we do.

Only if customers come to you or you travel to them. If you sell nationally or online, the map pack earns you very little and the same hours spent on the site itself will do considerably more. Plenty of businesses buy local work out of habit while the pages that could sell nationally sit untouched.

We would rather establish which of those you are on the first call than take a retainer for the wrong half.

By deciding, up front, what is genuinely different per location and refusing to ship pages where the answer is nothing. Real differences are things like which services run there, opening times, coverage radius, staff, pricing bands, local delivery rules, travel notes, nearby areas covered.

If a location has none of that, the honest answer is that it should not have its own page. It should be a row on a coverage page instead. We would rather build you twelve pages that rank than eighty that dilute each other.

Usually not. Repeating a LocalBusiness block on every item or every template is one of the more common ways people break their own entity graph. On one site we removed per item LocalBusiness markup along with a duplicate organisation entity, self serving review ratings and invalid FAQPage markup, then closed the Search Console issue that came with it.

Correct markup on the pages that describe a real physical location, one clean organisation entity, breadcrumbs kept, and nothing else. Knowing when to take markup out matters as much as knowing what to add.

Yes, and that is where this gets interesting rather than tedious. We built a geolocation search tool for a directory site targeting a 33k a month "near me" term, using the browser Geolocation API, Haversine distance sorting, radius filtering and reverse geocoded location labels.

The part that mattered long term was the geocoding layer: a static map first, then a term meta cache, then a one off Nominatim lookup for anything unseen. New locations get coordinates automatically, so nobody has to touch code to add a town. It is server rendered, so it stays crawlable.

Technical SEO and strategy is £90 to £110 an hour, development is £90 to £100, and mixed work runs at a £95 blended rate. Minimum engagement is four hours. An audit starts at £900.

A location architecture build is usually scoped as a project rather than billed open ended, because the template is a known quantity once you have agreed with us what varies per location. Full detail on the rates page.