Adult SEO
Adult SEO and site builds, from a practice that has done this for fourteen years.
Most agencies will not take this work, and most that do will not tell you what they charge. We have run search in restricted sectors for over fourteen years, on sites that carry real traffic, and we build escort agencies and directories from scratch to the client's preference. The rate is published on the same page as everything else.
Straight answer
The sector is harder, so the work is different.
Adult is not ordinary SEO with a warning label. The channels most agencies rely on are closed, which changes where the effort goes and why the generic playbook fails here.
What does not work here
- Paid search, which is largely unavailable to the sector
- Mainstream press and journalist outreach, which will not cover you
- The link networks that approach adult sites, which we refuse
- Marketplace templates that cannot be moderated or verified properly
- Hiding what the site is, which gets it treated as deceptive
- A single payment processor or host that can drop you overnight
What actually holds
- Technical SEO on a heavy, image-dense, large listing site
- Coverage earned through the sector's own routes
- A custom build with real moderation and verification tooling
- Age assurance and labelling built into the templates
- Correct adult classification, so the site is sorted not penalised
- Portability, so no one provider can end the business
On link building, since it is where the sector is sold the most nonsense
There is no press release and no journalist to email. What exists is the sector trade press, editorially reviewed directories, adjacent wellness and lifestyle coverage that mainstream publishers will run because the piece is not explicit, industry events, and data worth citing. It is slower than buying and it survives an audit, which in a sector where a domain is hard to replace is the only sensible bet. The full method is on the link building page.
Build from scratch
Escort agencies and directories, built to your preference.
A full custom build rather than a template dressed up. The design is drawn for the brand and the site is coded by hand, so the taxonomy, the search and the moderation are built for how the directory actually works rather than bolted onto someone else's product.
Listings and profiles
Profile and listing structures designed for the sector, with the fields, media and states an agency or directory genuinely uses, rather than a generic post type.
Search and filtering
Faceted search with real logic: categories, services, location, availability and the filters your users actually reach for, built to stay fast as the directory grows.
Moderation and verification
The tooling to run it day to day. Approval flows, verification, reporting, and the controls that keep a listing site defensible rather than a liability.
Reviews and galleries at scale
A reviews system that holds up under volume, and galleries served in modern formats from cache so an image-dense site still loads on a phone.
Age assurance and compliance
Age verification, labelling and consent handling designed into the templates, consistent across every page, and maintainable rather than bolted on once and forgotten.
Portable infrastructure
Built for specialist high-risk hosting and payment providers, and portable enough that swapping one is a configuration change, not a rebuild.
Evidence
Two we work with in the sector.
A national directory and a London agency. Neither is named, because being named is rarely in an adult business's interest, so both are described rather than listed. The figures that are measured are marked as measured.
Retained, technical ownership
A UK adult directory ranking nationally
City pages held near the top across the country: position two for the main term in Glasgow against roughly twenty thousand searches a month, position two in Leeds, and top-three placements in Birmingham, Edinburgh and Bristol. The work is a template that produces genuinely distinct city pages rather than one page with the name swapped, internal linking that concentrates authority where it earns, and indexation control so crawl is spent on pages that matter.
- Best city position
- 2
- On its top term
- 20k/mo
- Top-three cities
- 5
Build and SEO
A London escort agency
We built the profile and listing system for a London agency and handle the SEO on it. The model pages were designed and coded from scratch: a consistent profile template, the media and gallery handling an agency site lives on, and the internal structure that lets new profiles be added without breaking the layout or the SEO underneath them.
The point of building it properly rather than from a template is that the pages stay fast as profiles are added, each one is genuinely crawlable and indexable, and the agency can run the roster day to day without a developer in the loop for every change.
Why these are described rather than screenshotted
Discretion is part of the job in this sector. The directory positions above are measured and real, and the same figures appear on the city pages elsewhere on this site. The client names stay off the page because that is what an adult business almost always wants, and if you engage you get the same discretion.
Cost
What it costs.
Restricted sector work is £130 an hour rather than the standard £95, published and explained on the rates page. Builds are quoted as a fixed scope once the directory is specified. Minimum engagement is 4 hours.
Audit and technical SEO
From £1,250
Indexation, classification, crawl on large listing sets, gallery performance and the link profile assessed together, with a prioritised plan.
Directory or agency build
Scoped
A full custom build from a clean install, configured to your preferences, with the search, moderation, verification and compliance tooling the site needs.
Retained programme
From £520/month
Four hours a month at the restricted rate, for ongoing technical SEO, earned link work and the maintenance an active directory requires.
Time is logged as it is spent and the ledger is open to you. Full breakdown on the rates page.
FAQ
Questions clients actually ask
Why is the rate higher for adult than for other sectors?
Because the usual levers are closed, so more of the result has to be built by hand. Paid search is largely unavailable, mainstream press will not cover you, and the link networks that approach the sector are the ones we refuse. What is left is technical work and coverage that is genuinely earned, and that takes longer than a brief where you can simply buy your way forward.
The rate is £130 an hour rather than £95, it is published on the rates page alongside everything else, and the arithmetic is the same. It is not a surcharge for the sector, it is the honest cost of the extra work the sector requires.
Can you build an escort agency or directory site from scratch?
Yes, and it is a large part of what we do here. A full custom build rather than a marketplace template: the design drawn for the brand, the templates coded by hand, and the taxonomy and search built for the way the directory actually works rather than bolted on afterwards.
That covers listing and profile structures, faceted search and filtering with real logic, categories and location handling, a reviews system at scale, galleries served fast, member areas, and the moderation and verification tooling an agency or directory needs to run day to day. Everything is configured to your preferences from a clean install, not adapted from someone else's site.
How do you handle age verification and compliance?
As a technical requirement built into the site rather than a banner bolted over it. Age assurance, record keeping where the jurisdiction requires it, clear labelling, and consent handling designed into the templates so it is consistent across every page instead of forgotten on the new ones.
We are not your legal advisers and will not pretend to be. What we do is build the site so the controls your jurisdiction requires are in place and maintainable, and flag where something looks like it needs a lawyer rather than a developer.
What about payment processing and hosting?
Both are harder in this sector and both are solvable with the right setup. Adult is high-risk to a mainstream processor and to a lot of hosts, so the build has to assume specialist providers and be portable enough that changing one is a configuration change rather than a rebuild.
We build so the site does not depend on any single processor or host that could drop you without notice, which is a real risk here and one that has ended businesses that ignored it.
Will search engines even index an adult site properly?
Yes, with SafeSearch handling done correctly. The site declares its adult status properly so it is classified rather than penalised, which is the opposite of what happens when a site tries to hide what it is and gets treated as deceptive.
Everything else is ordinary technical SEO applied to a heavy, image-dense site: indexation control across large listing sets, crawl budget spent on pages that earn, structured data, and Core Web Vitals on galleries that are usually the slowest thing on the page.
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