UK SEO
A UK SEO practice with no office, and no reason to pretend otherwise.
Remote, working UK hours, with UK clients and UK rates published on the site. What you get for that is the person who diagnosed the problem also writing the fix, in your timezone, with no account manager relaying questions between you. What you do not get is a meeting room to visit, and we would rather be straight about that.
Straight answer
Most of what an agency sells you is the agency.
A UK agency retainer buys a team, and a team needs coordinating, which is why a meaningful share of the fee goes on the people coordinating it rather than on your website.
What the fee usually covers
- An account manager who relays rather than answers
- A monthly report generated by a tool
- Junior execution against a senior pitch
- A content quota nobody searched for
- Reseller margin on work done elsewhere
- Offices, in a city you will never visit
What this arrangement covers
- The person doing the work, answering directly
- A time ledger showing where the hours went
- Senior execution because there is nobody junior
- Work chosen because it is costing you now
- No margin on anybody else's labour
- Rates published, so nobody is quoted differently
Where this is the wrong choice
A single practitioner is the wrong answer when you need several workstreams running at once with guaranteed cover, when procurement requires a supplier with formal continuity arrangements, or when the job is genuinely large scale content production. Those are real reasons to hire an agency and we will say so rather than take work we are the wrong shape for.
UK specifics
What being in this market actually changes.
Not everything, and it is worth separating the parts that genuinely differ from the parts that are just marketing.
A different competitive set
UK results for a query are frequently a different page one to the US equivalent. Research done against the wrong market produces a plan aimed at competitors you will never meet.
Spelling and vocabulary
Optimisation, jewellery, tyres. Getting this wrong is a small thing that quietly costs you the exact phrase your customers type, and it is a common tell of content written elsewhere.
Regulatory context
Financial promotions rules, health advertising standards and consumer protection all shape what a page can claim. Relevant before it is an SEO question at all.
Local search structure
Postcodes, counties and the way people actually describe where they are. Address formats and citation sources that only exist in this market.
The working day
Overlapping hours rather than a handover. It matters most on the days something is broken and least on the days everything is fine.
Pounds and paperwork
Invoiced in pounds with UK VAT handled correctly, and contracts under UK law. Unglamorous, and it removes a category of friction entirely.
Cost
What it costs.
Published, in pounds, so you can rule us in or out in ten seconds rather than after two calls and a proposal.
By the hour
£95/hour
Blended rate covering development and technical SEO, with a four hour minimum. Time logged as it is spent, including the hours that went nowhere.
Monthly packages
£380 to £2,850
Four to thirty hours a month against an agreed roadmap. Every figure is hours multiplied by the rate, so the arithmetic is yours to check.
Fixed scope projects
Scoped
Audits, migrations and builds quoted as a piece of work, with the cost, the risk and the rollback path agreed in writing first.
Where we work
City pages, with that city's actual numbers on them.
Remote means anywhere in the UK, so these are not offices. Each one carries the measured difficulty for that city and the argument it leads to, because a set of identical pages with the place name swapped is the thing we tell clients not to build.
London SEO
Dense enough that the map pack moves by neighbourhood. Where the named client work sits.
SEO Leeds
The least defended major city in England on measured difficulty, at KD 0 to 2.
SEO Birmingham
One contested head term at KD 24, and four service variants left open at KD 1 to 3.
SEO Liverpool
No dominant incumbent, at KD 4 to 5, against Bristol at 42 for the same term.
SEO Glasgow
Consultants hold their own titles at KD 43 while the plain city term sits at 3.
SEO Edinburgh
The most seasonal market in the UK, and the one most often planned too late.
FAQ
Questions clients actually ask
Where are you based, and does it matter?
Remote, working UK hours, with UK clients. There is no office you can visit and we would rather say that plainly than photograph a rented meeting room.
Whether it matters depends on what you want from it. For the actual work, no: diagnosis, development and reporting all happen the same way regardless of postcode. For the working relationship it can matter a great deal, because being in your timezone means a question asked at ten gets an answer before lunch rather than overnight.
What is different about a UK based practice?
The practical parts. You are invoiced in pounds with UK VAT handled correctly, contracts sit under UK law, and the working day overlaps with yours completely rather than at the edges.
The search parts matter too. UK results are their own market: different competitors to the US for the same query, different SERP features, spelling that has to match what people actually type, and regulatory context that changes what you can claim in sectors like finance and health.
Do you work with clients outside the UK?
Yes, and we run multi-market sites with hreflang and per-market targeting. The UK is simply where most of the work and most of the market knowledge sits.
If you need a market we have no experience of, we will say so rather than learn it on your budget.
How do you compare on price to a UK agency?
The rate is £95 an hour blended, and monthly packages run from £380 to £2,850. Published UK benchmarks put agency consultants at roughly £100 to £250 an hour, so this sits at the top of the freelance band and below most agency equivalents for comparable seniority.
That gap is not a discount. It is what is left when there is no account manager, no reseller margin and nobody relaying your question to the person who will actually answer it.
Should I use an offshore agency instead?
Sometimes, honestly. For genuinely commoditised work at volume, offshore delivery can be good value and pretending otherwise would be self serving.
Where it tends to go wrong is diagnosis. Work that depends on understanding a specific UK market, or on a fast back and forth while something is broken, suffers badly from a twelve hour gap between question and answer. Judge it by which of those two your problem is.
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